Fractional finance and strategy for start-ups and small business.
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Cash flow and performance reporting that tells you what's happening, answers your questions and helps you plan for the future.
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Set prices that reflect the value you deliver, manage costs before they manage you, and build a business model that works.
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Identify the drivers of revenue, prioritize the opportunities worth pursuing, and build a plan to get there.
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Raise the equity or debt you need to pay your bills or invest in growth.
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A partner who has built, scaled, and exited. Someone to think with when the decisions are hard and the stakes are real.
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AI tools can be a force multiplier or an unforced error. We help small businesses figure out which is which — and put the right tools to work.
Cromulent means fit for purpose. We deliver solutions that are as simple or sophisticated as your needs.
Cromulent Solutions is the home base of Seth Zimring and a small band of collaborators. Seth spent 15 years founding and growing companies doing good in the world, including Bright Path Therapists, an 80 person occupational and physical therapy group providing services to school districts in the Bay Area. After selling Bright Path, Seth started helping friends and colleagues with their businesses which lead to the launch of Cromulent Solutions. Seth holds an MBA from UC Berkeley's Haas School of Business.
Cromulent Solutions is based in the woods of Fairfax, CA.
If you are creating something amazing, making a difference in people's lives, and leaving the planet a better place — let's talk.